The consequences of an abbreviated or disregarded discovery can result in generic, forgettable brand messaging or messaging ...

Standing out in today’s modern marketing isn’t easy. It demands the use of right AI tools, insights, and smart strategi ...

As a business owner, you don’t need to run a seasonal business to benefit from seasonal marketing. From Valentine’s Day to Halloween, Easter to Christmas and the back-to-school rush, there are ...

New data from Creative Equals shows a positive correlation between inclusive marketing and greater effectiveness among Effie ...

Learn how AI tools can boost productivity by 40%, generate leads, and transform your business with actionable strategies. AI ...

Al Masaood Automobiles’ Delia Sandu explains why the best marketing is no longer an either/or between brand and performance.

Cinetic Marketing has promoted veteran strategists Charlie Olsky, Lauren Schwartz, Emilie Spiegel to senior vice president ...

Marketers and agency leaders speak about the surge in performance marketing and the need to track brand-based metrics better.

Diet Cherry Coke returns to Coca Cola after 4-year absence with retro packaging for limited time, generating excitement among ...

AI-powered creative generation platform helping Nigerian marketers produce high-converting ads efficiently and affordably.