The Boston Bruins have unveiled their “new brand identity” ahead of the 2025-26 season, including new primary home and away ...

After looking through the official logos of each of the 300+ professional and college sports teams in the United States, one thing became clear: There's no rhyme or reason to what makes a great ...

The best sports logos often have to walk a very tight balancing act. They have to be dynamic and striking, ideally instantly recognisable. In many cases, they have to pay heritage to a great deal ...

Washington Capitals The Caps' secondary logo give a nod to D.C. —notice the outline of the U.S. Capitol forming the bottom of the eagle. NFL The 'Shield' underwent a redesign a few years ago ...

Apparently, hiding national landmarks in logos is a staple of D.C.-based sports teams. (Well, that and not winning championships.) 7. Tostitos Fiesta Bowl.

We've looked at hidden messages in corporate logos before. Here are some examples from the world of sports, some more obvious than others.

Specifically, a commenter named “Firefly” had a field day with a variety of sports city logos from Washington DC to San Diego and back, and other commenters joined in to rep their favorite ...

Sports logos. They're designed to be the emblem of a city or colleges' pride, usually meant to convey a simple message of what the team is about. Sports logos.