Grizzlies' Ja Morant wore a new Nike Ja 2 against the Lakers. Check our Sneakers news for more upcoming releases and breaking ...

The last few years have seen an explosion in viewership for women’s sports. This has been great for athletes who have long ...

Here are some of UConn's unique brand partnerships, many of which relate to the women's and men's basketball teams.

Nike and Togethxr will continue on their shared mission to amplify and support women athletes. The companies have announced ...

Dawn Staley sent JuJu Watkins a text as soon as she saw the star Southern California sophomore suffer a season-ending knee ...

World Athletics president Sebastian Coe unveiled the cheek-swab test to confirm athletes' eligibility in the female category ...

Several new bars dedicated to women’s sports have made the mad dash to open in time to capitalize on March Madness, now in ...

The number of bars in the United States dedicated to showing women’s sports is expected to quadruple this year, from six at ...

In 2024, annual global revenue for women's elite sports had crossed the billion-dollar threshold for the first time.

Interest and investment in women's sports have been on the rise. Stars like A'ja Wilson and Ilona Maher are inspiring younger generations of female athletes. Katie Ledecky is the most decorated ...