Having a variety of ad concepts that speak to different audiences and needs is critical for staying relevant and driving results throughout the year.

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

Kennedy Kilpatrick explores how student voice, learning gaps, and flexible planning shape the future of holistic education.

The holiday shopping season is coming, and with it come some of the biggest opportunities to boost sales for ecommerce brands everywhere.

On a mission to educate and inspire, Lisa Martin announced the launch of CMOs: Unscripted, a podcast unraveling what impacts today's marketing ...

The legacy department store’s new campaign and platform tapped an arsenal of agency talent to help it reconnect with ...

Differentiation is still the name of the game in marketing, and big brand campaign tactics are uniquely equipped to cut ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

The chair of the Democratic Congressional Campaign Committee stressed that Trump should not have the sole authority to raise taxes as he intends without getting lawmakers’ approval, saying that ...

1:57 Liberals, Conservatives gain in polls as NDP fall The second week of the federal election campaign is underway, with a fresh round of U.S. tariffs expected to soon reverberate on the hustings.

The official election campaign will see Mr Albanese and Opposition Leader Peter Dutton crisscross the country to persuade voters that they're the right person to lead the country. The prime ...