Adam Aleksic, who posts as Etymology Nerd on social media, argues in a new book that algorithms are reshaping the English language.

Why should a company use social media? Well there are a number of reasons why a firm should be on social media. Here we go through some of the most common objectives and reasons why firms should be on ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

In a world where brands seek accountability and precision, and retailers seek profitability, retail media sits at the ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

In this paper, we analyze the current state of targeted advertising on various social media platforms using algorithmic analysis and implementing strategies. Social media plays an increasingly ...

One way to combat harmful contagion is to draw on an idea first used in the 1960s called pre-bunking. The idea is to train ...

Modern marketing needs good social media tools to keep up. AI is changing how we do social media, making things smarter.