Minister of Social Development Wafa Bani Mustafa emphasized Jordan’s commitment to expanding social protection coverage to informal sector workers among the most economically and socially vulnerable ...

From posting on the wrong platforms to ignoring the audience’s wants and needs, seemingly small missteps can derail a strong ...

The role of social media in marketing has never been bigger or more demanding. As platforms have evolved, so too have their ...

Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost ...

Engaging with consumers and clients has traditionally been the purview of customer service teams and chief marketing officers ...

Building a loyal social media following is more than just accumulating likes and shares. This article presents practical ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.