Developing a content strategy for a firms social media is key to make sure you are creating the right content for the right ...

At a time when culture moves quickly and content is ubiquitous, Danone is redefining the marketing playbook along with Linqia ...

For example, businesses can measure their social equity—a term ... one of the most important ways social media marketing drives growth. Another SMM strategy that relies on the audience to ...

Here we talk about four best practices when you are developing your social media content strategy to best contect with your audience and develop the best social media content possible. #marketing ...

Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing for mid-market brands, today released a new best practices guide focused on social media marketing.

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

To achieve a win for consumers, brands and retailers need to embrace a multidimensional approach that prioritizes: capability ...

Death Stream” marathon across Twitch and YouTube followed, attracting 6.8 million concurrent viewers and bringing in $2.3 ...

CMO Sukita Tapadia discusses The Pant Project's marketing journey, the strategic nuts and bolts of thriving in the ...

Creator content is no longer a one-off transaction but a consistent strategic engine to power and influence all stages of the ...