Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

Purple shampoo is not just a regular shampoo; it’s a specialized product designed to counteract yellow undertones in blonde and gray hair, keeping it looking fresh and vibrant. Juliana Ohlmeyer ...

That's where purple shampoo, which is kind of a "toner lite," comes in. Want to learn more and see our experts', editors' and shoppers' favorite picks? Read on or use the links below. This kind of ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.

While many celeb-loved shampoo and conditioner sets can run you in the hundreds, the L’Oréal Paris Ever Pure purple shampoo and conditioner set is a gray-enhancing solution you can snag for ...