Like most everyone else, they were also keenly interested in the ads, but for different reasons than you may think. McCain and Boychuk are co-founders of Seattle ad agency DNA&STONE. Boychuk, who ...

Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl's best commercial. The beer brand brought back the beloved ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale of a Clydesdale foal proving its mettle, the No. 1 commercial in ...

The ad cost an estimated $2 million for the Secret Service to produce, according to two sources familiar with the project — a hefty price tag that comes amid massive budget cuts and layoffs at ...

People don’t care about Super Bowl ads because they’re actually entertaining, of course. Or because they care about the products that they advertise. There’s one reason people watch Super ...

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Swedish manufacturer Aira launched its heat pump in Europe in 2024. The company told pv magazine it is now developing a full home energy management system proposition to integrate heating ...

Global editorial director Amy Astley reveals what’s in store for the March issue ...

These top 10 best print ads should inspire anyone developing their print campaign to think boldly and take risks. Get more inspiration on the ID Blog. With digital channels like social media and ...

Travelers' Jaime Palumbo discusses the third-party cyber risk landscape, and actions organizations need to take to address this threat ...

Apple Search Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which ...