Ariana Grande is the master of holographic makeup. Grande, 31, showed off her iridescent eyeshadow via Instagram on Thursday, ...

Meet the hair winners of Well+Good's Beauty Awards, tested by editors and experts. Shop blow dryers, hair loss treatments, and more.

MONEY-SMART shoppers are racing to snap up cut-price make-up and other beauty essentials from B&M. The mega discount retailer ...

You may not have heard about it before, but Ayurveda is an 'inside and out' take on skincare that dates back more than 5,000 ...

In her latest Youtube video, Molly-Mae gave an insight into the turbulent turn in her relationship with boxer Tommy Fury.

Marvel at this small but powerful pet hair scraper, flight attendant-approved travel pillow and spinning makeup brush cleaner ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

‘I’ve got a spring in my step and so many tips from Ruby. I’ll always work in my skincare before putting on base now, and ...

The hair styling tool can be used on wet or dry hair and has six attachments to create a 'salon finish' at home ...

Trump’s America is driving shifts in aesthetic ideals and appearances. What does that mean for brands in the US and beyond?