While many around the country hit the beach, the boardwalk or even host their own backyard barbecue to mark Independence Day, ...

For fresh graduates eyeing sales or marketing, understanding the core differences is crucial. Marketing focuses on brand ...

In healthcare IT buying cycles are long, budgets are tight, and customer needs are complex. In this world, sales and ...

Jade Bonacolta shares how asking two questions gave her the blueprint to being promoted quickly.

What Is a Sales Promotion & How Is It Used in International Marketing?. Sales promotions have the specific purpose of driving short-term sales of products or services. Because they are highly ...

Advertising and sales promotion (A&SP) expenditures increased to 5.4% of net sales in Q4 FY25, compared to 4.7% in Q4 FY24 and 3.9% in Q3 FY25, reflecting a push for demand generation.

Can POP Marketing Help with QSR Sales? The short answer is yes. “POP” (Point of Purchase marketing) can be a game-changer for QSRs when executed well. POP leverages the high foot traffic and quick ...

Promotions are an essential part of a retailer’s strategy to drive sales, attract new customers, and build customer loyalty. Retailers use a wide variety of promotional tactics, from discounts to ...

Award-winning luxury river cruise line, AmaWaterways, announced the promotion of Alex Pinelo to Chief Sales Officer and Michal Maguire to Chief Marketing Officer, effective immediately. Both Pinelo ...

We're all consumers so we're familiar with sales promotions in the B2C arena. Trade promotions are simply sales promotions targeted at trade customers as opposed to the general public. The concept is ...

Spin-the-wheel promotions are interactive marketing tools that give players a chance to win prizes or discounts on their purchases, bringing a gamified and luck-based element to deals. While the ...