Are PC handhelds like Steam Deck really competitors for Switch 2?
When Nintendo launched the Switch in 2017, it had no competition in dedicated handheld gaming, a sector it had established ...
AI In Content Marketing: The Two Sides Of Digital Innovation
Like any transformative technology, AI-powered content comes with a complex array of benefits and potential drawbacks that ...
The top 5 food and beverage marketing ideas to know about right now
In this edition of the round up, “The Office” heads back to Chili’s, Coca-Cola’s name-on-can stunt gets interactive and brands dip into bowls of ice-cold Saratoga Spring Water. Meanwhile, beer brands ...
Tesla attacks and political unrest spark ‘self-defense’ gun sales
Political unrest urged by anti-Trump liberals, coupled with attacks on Tesla vehicles and dealerships due to founder Elon Musk’s close association with the president, appears to be pushing some people ...
How Microsoft and Pearpop are redefining creator marketing with AI and cultural moments
Microsoft and Pearpop use AI, creators and cultural moments like Art Basel and NYFW to drive awareness and sales for emerging ...
Top marketers are under a ton of pressure. They told me how they're trying to make themselves recession-proof.
I went to a global marketing conflab to get the lowdown on how top CMOs are coping with the pressures of the Trump 2.0 era.
Retail Focus4d
Are Product Images Vital for Brick-and-Mortar Stores?
Regarding marketing and selling products to consumers, product imagery is unquestionably one of the most important selling ...