If Switzerland was a high school cafeteria, Rolex would be the king of the cool kids’ table. The Crown still sets the tone for the watch industry at large. Case in point: the rainbow-hued ...

Rolex watches are some of the most sought-after ... But there are specific ones, like the Rainbow Daytona that came out this year, rumored to have X amount made, but very small quantities.

Kansas City Chiefs quarterback Patrick Mahomes is more than just a football star. Off the field, he has a big interest in ...

It's not entirely dissimilar to a Rolex Daytona model ... some specs. The watch features a 41mm white gold case and strap. The headline here is the dial, which features rainbow sapphire indices ...

Lovers of the best watches will have a lot to enjoy ... Let's kick things off with the rainbow. There's an undeniable Rolex Daytona connection here, with the big 'R' having launched a rainbow ...

If you got into watches anytime after 2017, the Rolex Daytona probably had something to do with it. That was the year a Daytona once owned by Paul Newman sold for nearly $18 million—setting the ...

For someone so private, he was never going to go for the crazy “Rainbow” Daytona ... Bob’s Watches founder & CEO. For this debut outing as an official Rolex family member, Leonardo DiCaprio ...

Kristi Noem posted a video from a high-security prison in El Salvador while wearing a watch with an estimated pricetag of $50 ...

Noem was spotted wearing the flashy bling as she filmed a video in front of a cell full of inmates at the Terrorism ...

A sports watch with an integrated bracelet, the new Land-Dweller sees Rolex square up against the Audemars Piguet Royal Oak.

It used to be, the famed Rolex Daytona watch was only given to winners of the Rolex 24. Makes sense. But in recent years, Rolex’s relationship with Daytona has increased and now all Daytona ...

Among Rolex’s biggest flexes as a watchmaker is the fact it invented the first waterproof wristwatch, the Oyster, back in ...