A data-driven social media marketing plan empowers brands to launch targeted campaigns tailored to each stage of the buying journey, increasing both relevance and results.

Social media and other digital technologies have fundamentally altered the process and, experts say, often distract financial ...

Explore our comprehensive guide on business plan executive summaries, featuring an example and template to help you create a persuasive and impactful summary.

Streaming and sports marketing: Here’s what the numbers say While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

A business plan is a mix of objective data and projections that illustrates your best thinking about the future of your business. Read more to find out how to put together a good business plan.

Reed Abelson covers the business of health care, focusing on how financial incentives are affecting the delivery of care, from the costs to consumers to the profits to providers.

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It’s on every plan, but what’s behind a truly effective strategy? Whether we’re marketing a pharmaceutical brand, diagnostic, device, or medtech product, the need for an omnichannel strategy ...

A capable email marketing service is important for sending your customers ads, newsletters, special offers, or surveys. We help you choose the best one for your business based on our thorough ...

Customer Behavior - You don't have to be an award-winning copywriter to create effective sales letters. Here's the secret template that all top sales people use.

Freed Hamas hostage says Starmer on ‘wrong side of history’ over Palestine recognition Emily Damari said Keir Starmer was guilty of a ‘moral failure’ after his move to recognise the state ...