Juventus confirm they have started negotiations over a shirt sponsor for the next two seasons, but ‘no agreement has been ...

With gambling firms dominating, BBC Sport looks at how and why football shirt sponsorship has changed over the decades.

Carmaker Jeep is set to pay almost 25 million euros ($28 million) annually to get its brand back on the black-and-white ...

By Giulio Piovaccari and Elvira Pollina TURIN/MILAN - Carmaker Jeep is set to pay almost 25 million euros ($28 million) ...

Red Bull Racing has decided to continue its partnership with PATRÓN Tequila. The partnership was started during Sergio ...

Following a difficult start to the 2025 Formula One World Championship for Liam Lawson, Oracle Red Bull Racing have swapped drivers, promoting Yuki Tsunoda from Visa Cash App Racing Bulls to drive ...