That motto was taken quite literally by skydivers Marco Fürst and Marco Waltenspiel, who recently became the first people to ...

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

Arch Manning, heir to the Manning football dynasty, is setting college football ablaze with his $6.5 million NIL valuation.

Red Bull Hardline Tasmania is back for its second edition at the Maydena Bike Park. On Feb. 7 and 8, the world’s best mountain bikers hit the track for practice laps in the lead-up to the most ...

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can make millions. © 2024 Fortune Media IP ...

Experience high-speed cycling at the Red Bull Roundabout Rumble in Indianapolis! Witness 100 cyclists racing on a challenging course.

Brands like Nike, Adidas, and Red Bull are partnering with high school athletes for advertising deals. The Gen Z students can make up to $2,000 per social-media post—and companies hope their ...

Lease a Bike has lost its monopoly on the Foodcoach app. In a press release, The Athlete’s FoodCoach announced that the ...

In a post on Instagram, Red Bull wrote, “target locked, wiiings secured @archmanning” while showing a video of Manning ...

As reported by On3, Red Bull has signed Manning to an NIL deal ... According to On3’s NIL Valuation chart for collegiate athletes. Manning ranks first with an estimated value of $6.6 million.

The top street snowboarders in the world gathered in St. Paul on Saturday to compete once again in the Red Bull Heavy Metal contest on the steps and rails of the state Capitol. Organizers called the ...