Coca-Cola CEO James Quincey discusses brand transformation, leadership tips, innovation, AI in advertising, and the future of marketing.

Adobe unveiled major innovations that define Customer Journey Orchestration in the era of AI, powered by the Adobe AI Platform, which unites AI agents and models across Adobe. Adobe introduced Adobe ...

Today, at Adobe Summit - the flagship digital experience conference - Adobe (Nasdaq:ADBE) unveiled a suite of product ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

In 2025, it can seem as though the future generations of AI advocates promised have finally arrived. We see the benefits of artificial intelligence on a daily basis—we use it to help us navigate ...

The first and most obvious benefit of pedestrianisation is that it will make the area more attractive to pedestrians. Oxford ...

Sugary sodas cause deadly diseases. A new book details how Coca-Cola worked for decades to discredit the science.

Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising ...

WASHINGTON (AP) — President Donald Trump has hung a copy of the Declaration of Independence in the Oval Office, according to ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

On March 17, PepsiCo, Inc. announced that it had reached a deal to acquire prebiotic soda brand Poppi for a net purchase ...