Shampoo may be a staple hair care product, but not every formula is designed to meet the unique needs of gray hair. The best ...

She was especially impressed by how well this purple shampoo neutralized the brassy tones in her hair and gave it a healthy sheen, almost as though she’d spritzed on one of our favorite shine ...

To keep your silver hair glossy and vibrant, Kandasamy says to look for a shampoo with the following ingredients. “For gray hair, use shampoos with purple or blue pigments to ne ...

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist and celebrity favourite, Josh Wood. "This is because yellow and purple sit ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.