The best purple shampoos, according to our testers, include Amika, Kristen Ess, and IGK, and Nexxus. Our picks range in price ...

I love Olaplex No.4P because it helps keep my highlights fresh and ... neutralise yellow tones on blonde and grey hair. If you're searching for a subtle purple shampoo, this one isn't for you.

As mentioned, purple shampoo is an at-home toning product recommended for those with blonde and gray hair or highlights. More closely, purple shampoos contain purple pigments that neutralize ...

The formula highlights hydrating hyaluronic ... What a reviewer says: “I have naturally gray/white hair. This shampoo works better than any other purple shampoo I’ve tried, and I’ve tried ...

This highlights the necessity of understanding how often your hair type ... Ultimately, purple shampoo is a versatile tool in the arsenal of anyone seeking to maintain blonde or gray hair.

Hair care expert Caleb Backe, from Maple Holistics, recommends purple ... way to hide gray roots, root touch-up sprays are a fantastic option. Celebrity hairstylist Kim Kimble highlights these ...

While silver highlights look great on any hair ... to keep the color from fading and incorporating a purple-colored shampoo for gray hair. Be sure not to wash your hair too often — the salon ...

The same goes for people with naturally blonde or gray hair, as well as silver-dyed hair; these tones can grow dull without some kind of brightening solution. Because purple is opposite on the ...

“Gray hair is prone to developing yellow or brassy tones, and tends to be drier and more textured,” says Olya Iudina, a hairstylist at IGK in New York. “Using a purple shampoo helps to ...