she could see a difference in the tone of her hair. The natural highlights tend to turn yellow, and this formula restored them back to their original tone. Not only is it the most powerful purple ...

Along with the purple pigment, they contain hair-healthy ingredients like rosehip ... It can also be used to touch up highlights, keep trendy pastels looking crisp or give grays (natural or ...

A few months ago, I woke up with the all-too-familiar itch to switch up my hair color and opted for full foil highlights to brighten ... tone it down with a little purple shampoo (or regular ...

With Pinterest searches for ‘lilac hair’ sky-high, pastel purple is the hottest colour ... 30ml so it lend itself to creating targeted highlights rather than an all-over colour job.

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result ... yellow tones and works brilliantly on balayage, highlights, full-on bleach and grey-blondes." ...