Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

The dark purple formula goes above and beyond, lathering well, rinsing easily, and leaving hair feeling clean and residue-free. And despite its vibrant color, it didn’t leave any telltale signs ...

Because purple is on the opposite side of the color wheel as yellow, it helps to combat underlying brassiness in the hair and get rid of yellow pigment, according to Lauren Grummel, a New York ...

Andie MacDowell's secret for maintaining her vibrant and voluminous gray locks is in this under-$20 L'Oréal Paris purple ...

So, without further ado, allow us to present the very best purple shampoos for blonde hair... Back when I was blonde, nobody could tell me it wasn't my greatest hair colour to date. Yeah ...

It protects against dullness and unwanted warm tones between colour appointments. "Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist ...

With Pinterest searches for ‘lilac hair’ sky-high, pastel purple is the hottest colour right now. Our handy guide has all the inspiration, products and expert tips you need. Our hair has ...