Samsung’s Galaxy S22 is launching in a new purple color today, which the company is officially calling “Bora Purple.” It goes on sale on August 10th for $799.99, same as the original Galaxy S22.

The source claims that ‘Bora Purple’ is coming to other upcoming Samsung products. Some examples have been listed, the Galaxy Z Fold 4, Galaxy Z Flip 4, and the Galaxy Buds 2 Pro.

Ahead of its upcoming Galaxy Unpacked event in August, Samsung is unveiling a new color variant of the flagship S22 it launched earlier this year.Called "Bora Purple" after the Korean word for ...