Those closest to Bun B, media members, and more celebrated the collaboration with an exclusive dinner to preview the garments in the days before the rodeo. The night also officially kicked off the ...

At the center of it all was the collaboration itself: the Crown Royal x PURPLE BRAND Rodeo Capsule Collection. Inspired by Bun B, the limited-edition line was a sartorial love letter to the ...

Driven by the spirit of generosity, the award-winning whisky teamed up with Houston icons Bun B and PURPLE BRAND co-founder Luke Cosby to debut a limited-edition collection honoring rodeo style ...