If your hair is naturally blonde, color-treated blonde or gray ... Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired ...

Ideal for blonde and highlighted hair, the formula has salicylic acid which she said can also help remove unwanted pigment.

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

It resulted in an icy-blonde appearance, and the floral scent was a nice touch (it might be the best-smelling purple shampoo she's ever used). In the end, her straight, thick hair looked shiny ...

Andie MacDowell's secret for maintaining her vibrant and voluminous gray locks is in this under-$20 L'Oréal Paris purple ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.

Consult your colourist: The first step to any hair makeover is to book a consultation with a trusted colourist. In other ...

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist and celebrity favourite, Josh Wood. "This is because yellow and purple sit ...

To maintain the colour, a purple or ‘silver’ shampoo is a non-negotiable. These boast violet pigment that counteracts orange brassiness in blonde hair although if you leave them in a little ...