Many darker hair clients also choose to have red or purple balayage as well – it works perfectly to add a variety of tones to the overall colour.” Texture-wise, balayage can enhance the look ...

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result ... neutralise yellow tones and works brilliantly on balayage, highlights, full-on bleach and grey-blondes." ...

Whether you've gone for a full head of blonde highlights or a subtle blonde balayage ... and bring your blonde hair back to life. The only problem? There are so many purple shampoos out there ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...