Up until a few years ago, Woods appeared destined to wear the Swoosh forever. Outside of Michael Jordan, no recent athlete ...

The buzziest sneakers are collaborations with female designers. Here, we explore how legacy footwear brands are making space ...

Inspired Thinking Group (ITG), the AI-enabled, agile content business, has announced a strategic partnership with creative ...

On 20 February 1986 Berlusconi bought Milan and decided to radically change the club’s image and he ... The club and sponsor logos on the shirt will be red, so they should in theory really stand out.

Asos sportswear director Tim Williams reveals a glimpse into the etailer's strategy for growing its sportswear division through exclusive drops, strong partnerships and tapping into key sporting ...

A small detail front and centre at Ken Hinkley press conferences can unlock the intricate and sometimes confounding maze of ...

Puma replaces CEO after just 2 1/2 years Former Adidas global sales chief to take over Puma shares at their lowest in nearly 9 years April 3 (Reuters) - Sportswear brand Puma (PUMG.DE), opens new ...

WNBA players are finally getting the shine they deserve in the sneaker industry. Even better, they are proving that their basketball shoes are more popular than most kicks from their NBA counterparts.

HERZOGENAURACH, Germany, March 12 (Reuters) - Puma (PUMG.DE), opens new tab will cut 500 jobs worldwide as part of its cost-reduction programme, its CFO said after the German sportswear group late ...