When the setup is right, the call to action feels like something they want to do, not something they are being pushed into.

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...

Digital health interventions (DHIs) show promise for the treatment of mental health disorders. However, existing ...

Holding on to yesterday’s content strategy doesn’t just slow you down. It actively undermines your visibility, credibility, ...

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PR to SKY unveiled its most powerful offerings to date: the “Growth” and “Impact” plans, designed for startups, scale-ups, ...

Rocket CRM, a SaaS-based CRM technology platform designed for small and mid-sized businesses, has announced the full ...

File this under "More proof that Bitcoin ( BTC -1.45%) is going mainstream." At the end of June, Texas signed into law a ...

Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step. The post 6 marketing team silos you need to break down ...

Want better ROAS from Performance Max? This audit checklist gives you the levers to pull – across campaigns, creatives, and ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

In Karla’s Choice, Nick Harkaway takes up his father John le Carré’s most enduring creation, returning George Smiley back to ...