The first boxed cake mix was not invented by General Mills (not a retired officer) or Pillsbury. The product came from the creativity of John D. Duff of P. Duff and sons.

The Duchess's California pals including Kris Jenner and Zoe Saldana received gift boxes of the otherwise sold-out items, ...

Every marketing dollar spent should spark a call, but when they don't, it's time to reevaluate strategies. And, if an HVAC ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

Mobile advertising company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. This first article focuses on Casie Jordan, Senior Vice President of ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the ...

The company maintained its 2025 guidance, projecting organic net sales growth between 1% and 3%, with a focus on volume-led improvements. Gross margin expansion is expected to range between 50 to 100 ...

For CFOs to grow a business consistently, they must have a focused strategy. For marketers and their agencies to help CFOs ...

While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...

Subway activated its NFL rights by supporting the NFL’s flag football and Play 60 youth platforms. The QSR also used costly ...

TAMPA, Fla. – The United Soccer League (USL) announced today that a supermajority of club owners voted to implement a promotion and relegation system, marking a groundbreaking decision that will ...