The first boxed cake mix was not invented by General Mills (not a retired officer) or Pillsbury. The product came from the creativity of John D. Duff of P. Duff and sons.
The Duchess's California pals including Kris Jenner and Zoe Saldana received gift boxes of the otherwise sold-out items, ...
The Duchess of Sussex's jam, cookie mix and "flower sprinkles" sold out immediately. We asked branding pros to assess the ...
Anurag Kumar, Chief Growth Officer, Eureka Forbes, shares why premiumisation is an integral part of the brand’s strategy, the ...
Microsoft and Pearpop use AI, creators and cultural moments like Art Basel and NYFW to drive awareness and sales for emerging ...
Meghan Markle's As Ever lifestyle brand is set to launch its first collection of products on Thursday - but the newsletter ...
Heineken has chosen WPP to be “its global shopper marketing and commerce partner”.The announcement:WPP today announced that ...
Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...
Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...
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