IT’S still looking like two from four in what’s turning out to be an enthralling promotion race in Division One.

With Clarke Schmidt going on the IL with right forearm tightness, the Yankees have to call up a starter to […] ...

New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

Häagen-Dazs launched its new "Slow" campaign earlier this year, hoping to strike a chord with a diverse array of consumers ...

Tiwari has over a decade of rich industry experience, with deep expertise in e-commerce and building digital-first brands ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Sussex, known for its vibrant mix of countryside charm and modern enterprise, is home to many entrepreneurs exploring ...

A new wave of style-conscious youth in Tier 2 & 3 cities is driving demand for trendy menswear, pushing brands to expand, go ...

Masterclass, top media and marketing executives shared why regional audiences are essential in the media mix.The announcement:Regional media shouldn’t be an afterthought – that was one of the key ...

Independence, KS can certainly be considered a small town, but Woods Lumber & Home Center is anything but a small-town dealer ...

This strategic move reinforces Lafarge Africa’s vision of producing innovative and sustainable products and solutions and builds upon the successful launch of ECOPlanet Unicem in 2024 ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...