With Clarke Schmidt going on the IL with right forearm tightness, the Yankees have to call up a starter to […] ...

New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Dinosaur fatigue may be a theme in “Jurassic World Rebirth,” but moviegoing audiences don’t seem to have that reservation.

The media mix of the near future will be shaped less by frequency and reach, and more by signals, context, and influence. AI ...

At a time when most new-age brands are rushing to maximise performance marketing spends, NxtQuantum Technologies is taking a ...

A new wave of style-conscious youth in Tier 2 & 3 cities is driving demand for trendy menswear, pushing brands to expand, go ...

Tiwari has over a decade of rich industry experience, with deep expertise in e-commerce and building digital-first brands ...

Prior to joining Wavemaker in June 2025, Dedhia served as Assistant Manager – Digital Planning at Starcom, where she worked ...

Sarah Rickwood delves into IQVIA data to find out exactly how pharma's HCP engagement has changed over COVID-19, and what the channel mix might look like after the pandemic. The pandemic has ...

With a third of its social media now creator content, Oatly is using influencers to tap into local markets and develop the ...

Independence, KS can certainly be considered a small town, but Woods Lumber & Home Center is anything but a small-town dealer ...