Microsoft and Pearpop use AI, creators and cultural moments like Art Basel and NYFW to drive awareness and sales for emerging ...

Agency resources, group popularity and platform priorities drive subtle but significant differences When K-pop idols release a new song or album, their promotional cycle typically follows a familiar ...

West India and head - marketing, branding and communications, India, where she successfully led the company's western India ...

Running your own company is never easy, regardless of what type of business it is. If you happen to own a local business in ...

For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The ...

The scale of such promotional activities for 'Empuraan' has set a new standard in Malayalam cinema, transforming it into a nationwide phenomenon. While large-scale promotions have previously existed ...

Take-Two Interactive's CEO, Strauss Zelnick, acknowledged the intense anticipation for Grand Theft Auto VI, describing it as ...

In August 2024, shortly after Zegler's electrifying reveal of the ‘Snow White’ trailer which racked up an impressive 120 million views on social media, her offhand political remark drew unforeseen ...

In today’s fast-paced music industry, artists face a daunting challenge: standing out in a sea of talented musicians vying ...

In the bustling world of marketing, businesses are constantly searching for innovative ways to stand out. One strategy that has stood the test of time is the use of promotional products. These ...

Thinking about restaurant marketing? It might seem like a lot, but by focusing on some core principles, effective restaurant ...