Subject line is key Your email subject line should be concise ... “Hi” is great for friends, but professional emails require slightly more formality. “Dear [Name]” is the standard, but ...

Which emojis—the small icons used to convey emotions, things, and ideas—are marketers employing most in email subject lines? To find out, MailChimp examined 214,000 campaigns with emojis in the ...

Below, additional email subject line keyword performance broken out by B2B, B2C and commerce. For complete results and analysis check out the full study, The 2013 Adestra Subject Line Analysis Report, ...