Wowza appointed Krish Kumar CEO. Understanding where Kumar plans to take Wowza is critical to all those whose businesses touch streaming video. To learn more about Krish and Wowza's future direction, ...

Anyone developing or marketing an innovative product will want to ensure that they do not infringe existing intellectual property rights. This includes avoiding indirect patent infringement by ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.

As chief brand officer, Palmer will serve as a spokesperson and also work with the company consulting on product innovation, packaging evolution and demos.

For example, they're used to gather information about ... Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and ...

When the U.S. trade representative asked for examples of unfair trade ... tariffs — like those that China imposed on farm products like chicken, pork and soybeans — harm their industries.

For almost a century, Guinness has produced some of the most best adverts of all time. From the whimsical zoo animals of the 1930s to the emotionally charged campaigns of the present day, the Irish ...

These types of claims are only allowed on drugs or natural health products, not on cosmetic products. Advertising Standards Canada previews and clears radio and television ads before they're broadcast ...

Whether it's through groundbreaking new uses or by solving persistent problems, new product categories are all about making life easier and more efficient for customers.

However, they are still necessary to run the business and can in cases like advertising ... while producing the company’s product or service. Examples include rent and property taxes, salaries ...