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A market-based pricing strategy is also known as a competition-based strategy. In this pricing strategy, the company will evaluate the prices of similar products that are on the market.

Given these challenges, the opportunity for restaurants lies not in real-time in-store dynamic pricing but in more tailored price differentiation strategies. Consumers have varying perception of ...

How odd that marketers don’t attempt the same kind of diagnosis with their internal audience, for the nagging pain point they feel there. Learning why the heads of operations, finance, HR, legal and ...