Preppy is now all things bright colors, most notably pink, while adding bows and sparkle. “It’s very girly-girl with lots and lots of color,” says Vargas. “That’s a 180 from how we used ...

These kids, born in 2010 or later, have given a whole new meaning to the aesthetic formerly associated with country clubs and the Kennedys: To them, “preppy” means all things sparkly ...