In the world of aesthetic clinic marketing, few strategies are as effective for growth as Search Engine Optimization (SEO) – ...

Guideline appoints Tim Peters as CMO and VP of Demand Generation, marking a key leadership move amid continued growth and executive team ...

Here's how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd.

By hoodwinking seniors into private Medicare Advantage plans, insurers profit by denying care and bankrupting hospitals.

To boost patient trust and satisfaction, healthcare marketers have to deeply understand what patients actually want and need.

A new, refreshed brand has been unveiled for the University of Alabama at Birmingham. The recently launched visual identity ...

From its origins in a garage to becoming one of the most recognisable symbols in the world, explore the story behind the iconic Apple logo design. Apple is a company that has changed the technology ...

For example, data from IMS Health indicate that Pfizer devoted relatively more effort in 2000 to direct-to-physician marketing for Celebrex in the form of visits by pharmaceutical representatives ...

Consider an omnichannel approach With increased usage of digital tools including tele-detailing, tele-sampling and direct-to-physician sampling ... older methods of mass marketing such as ...

The doctor who took over as medical director of the NHS trust that employed Lucy Letby has told a public inquiry that her predecessor told her she should report the paediatricians who raised concerns ...

Using PracticeLink's PRO Marketing offerings, employers across the entire scope of the healthcare industry can positively attract and engage top-tier candidates while leveraging PracticeLink's ...

“Recognizing this critical need, we created PRO Marketing to enhance organizations’ ability to reach, engage and ultimately hire the best possible physicians and providers. “Using a custom ...