In 2025, TikTok has begun to observe a new recession hair trend, dubbed ‘recession blonde’. "Also known as ‘recession roots,’ ...

Understanding Permanent Makeup Permanent makeup, also known as cosmetic tattooing or micropigmentation, is a beauty-enhancing technique that inv ...

“Permanently dyeing the brows is a commitment that’s hard to get out of,” says celebrity makeup artist Renée Loiz. The ...

In partnership with the Uconn Women’s basketball star, the hair color company is introducing a limited-edition shade.

Wondering how to dye your hair at home? We've spoken to hair colour experts to find out everything you need to know before colouring your own hair.

While the weather may not totally feel like it's there yet, warm weather is on the horizon, and what better way to kickstart ...

Want your hair to smell amazing all day? PureWow editors test the 13 best hair perfumes in the market, from Gisou to Rare ...

While a hydrating shampoo is pretty much always a good idea, this anti-brass purple shampoo is perfect for icy-blonde hair ...

If you’re new to the at-home dye game, Marie Claire editors have used and stand by the Clairol Colorstrong line, which has ...

Everything you ever wanted to know about hair bonds and bond-building products, including how Olaplex, K18, and other ...

Gray hair can be a beautiful testament to the passage of time, but for those longing to maintain a youthful appearance, the ...