The new Pepsi challenge: Saving Pepsi from years of decline
On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m. meeting with ...
Coca-Cola's Iconic Campaign Returns, But It May Not Be Enough To Overcome Slow Growth
Coca-Cola is reintroducing its iconic personalized bottle campaign, leveraging nostalgia and social media to expand its reach ...
The Ticker2d
Pepsi hopes to bubble up interest in health-conscious consumers with Poppi acquisition
PepsiCo announced their acquisition of Poppi for $1.95 billion on March 17. The acquisition includes $300 million of ...
Coca-Cola is reviving one of its most iconic drinks
Coca-Cola is bringing back its popular 'Share a Coke' campaign.Starting in April,  cans and bottles featuring popular first ...
AdExchanger8d
Meta’s Endless Advertising Canvas; The Right-Wing Soda Influencers
Instagram will now support partnership ads, Facebook will soon test ads in the notifications tab and more ad updates from Meta.
Yahoo9d
Inside the Better-for-you Soda Boom, Following Pepsi’s $1.95 Billion Acquisition of Poppi
Additionally, data from Nielsen IQ shows that functional beverages only make up 1.7 percent of total soft drink sales ...
Mint13d
Varun Beverages battles pricing wars, ramps up on expansion to protect turf
Campa Cola has made waves with sharp pricing, undercutting Coke and Pepsi by 30-40% per ml in states like Tamil Nadu, Andhra Pradesh, Telangana, Uttar Pradesh and West Bengal. JM Financial ...
Pepsi, Poppi, and the Creosote Bush
Pepsi 's planned $2 billion acquisition of the Poppi soda brand, whose drinks include apple cider vinegar and prebiotics ...
How Coke misled America
Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.
AOL16d
Sugary sodas cause deadly diseases. Coca-Cola worked to discredit the science.
While the photo appears to be three independent experts cordially discussing the problem of obesity, the whole event was paid for by Coke, Pepsi, and other food corporations ... If it tries to reduce ...
USA Today16d
Pepsi to acquire prebiotic soda brand Poppi for nearly $2 billion. What we know
Pepsi is buying ... Poppi's sales topped $100 million by 2024, and those numbers continue to grow as the drink represents 19% of the U.S. market share, surpassing Coke but 1.5 times.