Discover the business tactics Coca-Cola used to outpace Pepsi in one of the most famous brand rivalries. Learn how smart strategy wins in competitive markets.

For decades, Pepsi and Coke have engaged in a bitter and bubbly rivalry, duking it out in an attempt to … Continue reading "Coke And Pepsi Forced To Join Forces At Last, After Being Sued" ...

Look, Pepsi, we've been through this. The brand has an insatiable appetite for poking fun at Coca-Cola in its ads, which only serves to emphasise its position as the underdog. And while Coke's ...

Subway has become the latest front of the cola wars. Pepsi reached an agreement with the sandwich chain to become its sole drink supplier across all U.S. stores, replacing Coca-Cola,, Subway ...

Some people like Pepsi more than Coke, but they're a relatively rare breed as Coca-Cola is sort of the default American soda brand. Related: Carnival Cruise Line brings back a fan-favorite menu item ...

In this article, we look at 15 countries where Pepsi or Coca-Cola is not sold. You can skip our detailed analysis on countries where these two companies have the least penetration or are not sold ...

Subway announced this week it will switch from Coca-Cola to Pepsi.Not surprisingly, consumers weren’t all thrilled about the seismic soft drink switcheroo. The nation’s most prominent fast ...

Subway, the nation's largest fast food chain, said that beginning in 2025 it is switching its soft drink provider from Coca-Cola to Pepsi as part of a 10-year deal. The deal is a significant one ...

Subway served Coca-Cola products in its U.S. stores for almost 20 years. Pepsi takes on rival Coke’s biggest client, landing its beverages and snacks in 20,000 Subway sandwich shops Skip to main ...