Richard Hall, chair of FoodBev Media, revisits the world’s top soft drinks brands a decade on, and uncovers a range of dramatic shifts in global brand power.

Discover the business tactics Coca-Cola used to outpace Pepsi in one of the most famous brand rivalries. Learn how smart strategy wins in competitive markets.

Pepsi achieved the unimaginable by conquering the Soviet Union in the 1970s, becoming the first American product to be sold ...

Dirt for June 23, 2025 Raise your had if you once rewound those cassette tapes with a pencil … Welcome to today’s three ...

Fans can also get $5 off DoorDash when they order two Pepsis. Pepsi has been one of Coca-Cola's longtime rivals despite being dethroned by Dr Pepper as the No 2 soda brand in the US.

Coke and Pepsi aren’t afraid to publicly poke fun and call one another out—and we love it. Over the years, Coca-Cola won Christmas, while Pepsi won the Super Bowl. Pepsi had its signature Pepsi ...

In 1985, Coca-Cola launched ‘ New Coke ’ and it was a debacle from the get-go. The company had reformulated the recipe of their soft drink to be sweeter like Pepsi and people hated it.

Coke and Pepsi were the respective No. 1 and 2 bestselling sodas in America for many years. However, in 2023, Dr. Pepper overtook Pepsi as the No. 2 bestselling soda on the list.

A Pepsi advertisement stands outside the World of Coca-Cola museum as a vendor stocks his kiosk in Atlanta. The Patriots and the Rams aren't the only ones battling for Super Bowl supremacy this week.

Coke v Pepsi soda wars take a twist under Trump's tariffs READ MORE: Fury as PepsiCo's buys controversial 'health drink' for $2 BILLION By ALICE WRIGHT FOR DAILYMAIL.COM Published: 13:35 EDT, 21 ...