Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

Coke and Pepsi’s respective forays into prebiotic soda also come at a time when there is growing political discussion about ...

As Mukesh Ambani led Reliance's Campa Cola entering the market with aggressive pricing, the competition will intensify in the sugar-free beverage segment.

On this episode of CPG Week, the team unpacks PepsiCo’s unsurprising acquisition of better-for-you soda brand Poppi.

"Hi, I'm Arnie, and I’m here to bring you the wildest internet moments, viral stories, and crazy challenges! Be sure to follow me right here on Epic Reactions for all the fun! Donald Trump ...

The advertising war between PepsiCo India and Coca-Cola India, the two American-origin carbonated beverage brands, has made a comeback after Pepsi released its ‘Any Time’ campaign in response to ...

Replying to arch rival Coca-Cola's 'half time' campaign for the ICC Champions Trophy 2025, PepsiCo came out with a full-page newspaper advertisement flipping the script with 'any time' campaign ...

Can you recall a time without the fizz and flavor of soft drinks? At the movies or sports events, stacked on long grocery shelves or in your fridge? What is your favorite? Did you ever wonder soft ...