Look, Pepsi, we've been through this. The brand has an insatiable appetite for poking fun at Coca-Cola in its ads, which only serves to emphasise its position as the underdog. And while Coke's recent ...

Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...

Coke shed bottling and poured money into marketing. Unless Pepsi slims down, the gap between the two will continue to widen.

Editor’s note: This story has been updated. Deep in the heart of Coca-Cola territory in Georgia, PepsiCo is launching a new front in the cola wars — with the return of the Pepsi Challenge blind taste ...

Rising health awareness is transforming America's soft drink market, compelling giants like Pepsi and Coca-Cola to reevaluate their product offerings. As consumers increasingly demand beverages free ...

Pepsi's Drips lineup is part of a broader effort by soda makers to keep abreast of consumer demand for premium, visually engaging drinks. This story was originally published on Restaurant Dive. To ...

Costco’s decision to switch from Pepsi to Coca-Cola became a viral conversation when the membership warehouse club announced it was making the swap from one carbonated soft drink to the other. Members ...