Landing in the No. 2 spot with Pepsi — which has held the ranking since at least 1985 — is a boon for Dr Pepper, considering Coke and Pepsi dominate the $97 billion US soda industry, the WSJ said.

Coke is still the top soda in America. But the runner up spot, long held by Pepsi, now belongs to Dr Pepper. After years of ...

When Young & Rubicam was awarded the Dr Pepper account in 1969, it was pretty much a regional brand with about 3.2% of the soft drink market. That translated into 106.3 million cases. By the end of ...