Have you ever wondered what happened to Pepsi Blue? The bright blue soda was in production for only two years, leaving just as quickly as it came. But what led to the sudden abandonment?

U.S. sales volume of Coca-Cola branded sodas slid 14% between 2010 and 2023, according to the most recent annual data from industry tracker Beverage Digest, but Pepsi’s volume, including for Diet ...

Allison Pohle: Krishnan says, store sales of classic blue can Pepsi have started to inch up. And that's not all. He says the company has also reversed the decline in Gatorade's market share. His ...

Pepsi is mounting an aggressive campaign to revive its struggling soda business as flagship cola sales fall behind Dr Pepper ...