Sanrio opened a new Character Hotels and Cafes Guide website offering information on Sanrio collaboration location across Japan.

Most people have heard of the beloved main mascot of Sanrio, Hello Kitty. You’ve seen her adorable face in toy shops, on mugs ...

Benelic will release two new lines of Sanrio keychains in gachapon machines. One features Y2K aesthetic and the other looks like Polaroids.

Sanrio's Hello Kitty oozes elegance and refinement in a new limited-edition doll release, inspired by Edo's long history of ...

Sanrio's latest venture with Hello Kitty and her lovable friends is the first wave in a new line of adorable cars from Takara ...