The flavor's carton design seems to have undergone a dramatic revamp. The old carton featured a navy blue "country cooler - ...

A fundraising ad from the global charity CARE International UK with an orange background. It's thought orange is out of harmony with 'negative' charity ads, which, if used as a background, pulls ...

Fans seem to think the flavor could be either Orange Swirl or Orange Creamsicle — but they'll only know for sure come ...

Digital has become so important to Procter & Gamble that it's changing how it creates ads and applying what it learns to other parts of the marketing mix. P&G Finds Orange Ads Work Better on ...