Hasbro reveals the first look at the newest Transformers animated series and toy line, featuring new takes on classic characters like Optimus Prime.

Lego's 1,508-piece Optimus Prime model can transform into a truck, which makes it one of the coolest Lego builds around.

An Optimus Prime toy is not complete without its trailer, which makes the recently-released LEGO set 40803: Optimus Prime ...

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, today announced that Transformers One Power Flip Optimus Prime (Orion Pax) – an action figure ...

The figure comes in two flavours; the original colour scheme for Arcee, a pink and orange affair which suits designer Floro Dery's tastes for muted colours, and the strawberry cream pink and white ...