Old Spice introduced body wash for men in 2003. And with total body wash sales recently eclipsing those for bar soap, many male brands (including Dial, Irish Spring and Nivea) have swooped in to get a ...

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It’s been a decade since Old Spice and Wieden + Kennedy first captured people’s attention with The Man Your Man Could Smell Like – otherwise known as one of the most talked about ads of all time.

The work by Spanish indie shop Burns plays on the notable Super Bowl ‘The Man Your Man Could Smell Like’ spot.

“How many wings is too many wings?”, and “How does the Old Spice Guy smell so majestic?”. Comedian AdamW, the Old Spice Guy and the No Sweat Predictor will co-host a series of Instagram ...

Hollywood stunt performers finally get their moment in the spotlight, while Old Spice resurrects its absurdist roots with a pirate who smells too good.

Actor Isaiah Mustafa talks about making the hilarious Old Spice commercial that has gone viral without even being aired during the Super Bowl. Video courtesy of Fox News.

Old Spice introduced body wash for men in 2003. And with total body wash sales recently eclipsing those for bar soap, many male brands (including Dial, Irish Spring and Nivea) have swooped in to get a ...