When shopping for an anti-frizz shampoo, hydrating ingredients (like glycerin, hyaluronic acid, or plant butters) are the ...

The cuticle is your hair’s protective outer layer, and when it’s healthy, it’s smooth and flat. Damage can lift some of the ...

Olaplex holds the Bond Building Technology trademark, so you’re more likely to see words like “bond strength” and “bond repair” on competitors’ packaging. “The category started in my ...

It helps hydrate and soften the hair with a blend of ceramides, hyaluronic acid, and rice bran oil ... overall. Packaging-wise, I've always loved the sleek minimalism of all of Olaplex's products ...

Our guide to shopping for shampoo based on your hair type and hair goals, plus the best shampoos tried and tested by the GHI. Shop now.

Barclays lowered the firm’s price target on Olaplex Holdings (OLPX) to $1.20 from $1.70 and keeps an Equal Weight rating on the shares as part ...

"I see a very big difference. They say to only leave the mask in for 10 minutes, but I do like an hour. Then, I wash and condition my hair like normal and I see a big difference in my hair," Paige ...

The Irish actress stars in ‘Designed to Defy’ – a film which aims to showcase the hair care brand’s updated identity, focused ...

“My hair is so dry. This Olaplex oil helps me because I am a fake blonde, clearly. These bleach and tones are ruining my hair," Kaylor Martin shared. "You’ve gotta have a curling iro ...