Basketball and fashion have been intertwined forever. Basketball shoes have woven their way into everyday life, as being a ...

Remembering the iconic moment Jordan had in 1985 during a Nike exhibition game, the "Shattered Backboard" story will grace ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

Sonny Vaccaro's ideas and hard work are responsible for much of the basketball culture as it exists today. But he hasn't been ...

Academy Sports reported first-quarter results that missed analyst estimates and widened its full-year guidance due to ...

The Sixers legend whose Reebok sneakers defined basketball fashion of the 1990s, is pairing up with Shaquille O’Neal to ...

Shaquille O'Neal opens up about his decision to purchase the Reebok brand and how his mission to revite it stems from Michael ...

South Carolina great A'ja Wilson's new Nike signature shoes sell out in minutes. Her father Roscoe Wilson says the success of ...

The highly anticipated Air Jordan 3 "Rare Air" is still available online at retail price after its release day.

Nike's Highly Rated Jordan Basketball Shoes Are on Sale for Only $69 originally appeared on Athlon Sports. Are you on the hunt for a highly rated pair of basketball shoes good enough for the likes ...

"Sneakerheads" continue to line up for Nike's Air Jordans, the most successful basketball shoe in history. The first Air Jordan shoe – the iconic black and red with a Nike swoosh – was ...