NIKE's sport-focused Win Now reset shows promise, but weak earnings and high valuation cast doubts on near-term upside.

What used to bind us—customer to brand, employee to company—is fraying. It's time for leaders to restrengthen the bond.

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

Nike CEO Elliott Hill said in an internal memo that Aaron Cain, a vice president and general manager of Nike's global men's business, will be the next CEO of Converse, replacing Jared Carver, ...

“We also see some anti-US brand sentiment creeping in, which is unhelpful and difficult to resolve.” Shares of Nike, based in Beaverton, Oregon, jumped 15% at the opening bell Friday.

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...

KeyBanc Capital Markets’ 2Q25 Footwear Survey found that tariff-related price increases are raising consumer concerns about ...

Tariff-driven price increases are beginning to weigh on consumer sentiment around footwear, according to KeyBanc Capital Markets’ second-quarter survey.

Mr. Right’s weekly newsletter tackles modern manhood for normal guys in a not-normal world. If you have not already subscribed for free, please consider doing so here. In the spring of 2023, Nike ...

Emotion and vulnerability are celebrated in advertising, but often lacking in leadership. It’s a double standard marketers ...

Deckers Outdoor combines UGG's consistent cash flow generation with HOKA's strong yet profitable growth, creating a ...